About William Hill

GoNoGo 100-Point Framework Breakdown

Regulatory Compliance /12

UKGC licensed, responsible gaming enforced[3][4].

Customer Satisfaction /23

Trustpilot 3.65, AskGamblers 7/10. Praised for betting variety and payouts[3].

Product Value /20

Sports, casino, live betting, competitive odds[3].

Innovation /12

App, in-play betting, bet builder[3].

Security /9

SSL, secure login, responsible gaming tools[3].

Accessibility /9

Mobile app, 24/7 support, live chat[3].

Sustainability /5

No ESG data published[3].

Additional Features /10

Cash out, promos, loyalty rewards[3].

Type	Fee	Notes
Deposits	£0	Instant, most payment methods
Withdrawals	£0	1-3 days, may vary by method
Currency Conversion	Bank rate	Applies to non-GBP accounts

POSITIVE Trustpilot, May 2025

"Great range of sports and casino games. Fast payouts and good promos."

POSITIVE AskGamblers, May 2025

"App is reliable and the bet builder is easy to use."

NEUTRAL App Store, May 2025

"App sometimes lags, but withdrawals are quick."

NEGATIVE Twitter/X, May 2025

"KYC process took a while and some promotions have high wagering requirements."