| Criteria | Go/No-Go | Notes |
|---|---|---|
| Casino | Go | 1000+ games, top providers |
| Sports | Go | All major sports, best for football/racing |
| In play | Go | Extensive live betting, fast odds updates |
| Bingo | Go | Dedicated bingo section |
| Poker | No-Go | Not a focus, limited poker |
| Live Casino | Go | Full Evolution suite |
| E Sports | Go with Caution | Some markets, not a focus |
| Live streaming | Go | Horse racing, football, tennis |
| Free to play | Go | Free games, demo slots |
| Game providers/quality | Go | NetEnt, Playtech, IGT, more |
| Game variety | Go | Slots, table, live, jackpots |
| Mobile optimization | Go | Highly rated iOS/Android app |
| Exclusive games | Go | William Hill exclusives |
| Criteria | Go/No-Go | Notes |
|---|---|---|
| Deposit options | Go | Visa, Mastercard, PayPal, Skrill, Neteller, Paysafecard, Apple Pay, cash at shop |
| Withdrawal options | Go | Visa, Mastercard, PayPal, Skrill, Neteller, Bank Transfer, cash at shop |
| Same mechanism | Go | Withdrawals to same method where possible |
| Withdrawal processing times | Go | Most e-wallets: 12-24h; cards: 1-3 days; shop: instant |
| Withdrawal limits | Go | £5 min withdrawal for most methods |
| Payment method variety (crypto) | No-Go | No crypto options |
| Payment fees | Go | No fees for any payment method |
| Criteria | Go/No-Go | Notes |
|---|---|---|
| Regulated in region | Go | UKGC, Gibraltar |
| RG tools list | Go | Deposit limits, self-exclusion, time outs |
| Take a break | Go | Available |
| Self Exclusion | Go | GAMSTOP integrated |
| Deposit limits | Go | Customisable |
| Time Outs | Go | Available |
| Loss limits | Go | Available |
| Reality checks | Go | Available |
| AML/KYC procedures | Go | Strict, industry standard |
| Data protection/GDPR | Go | GDPR compliant |
| Fair game certification | Go | eCOGRA, iTechLabs |
| Marketing compliance | Go with Caution | Recent £19m UKGC fine (2023) for AML failings |
| Criteria | Go/No-Go | Notes |
|---|---|---|
| Go | support@williamhill.co.uk | |
| Chat | Go | Live chat 24/7 |
| Call | Go | 0800 085 6296 |
| No-Go | Not available | |
| Social media | Go | Active on Twitter, Facebook |
| Messaging inbox | Go | Available in account |
| Chatbot (CSAT >4) | Go | Efficient, well-rated |
| Support hours (24/7?) | Go | Live chat 24/7 |
| Response times (<24h) | Go | Most queries resolved in under an hour |
| Multi-language support | No-Go | English only |
| Complaint resolution process | Go | Clear escalation path |
| Criteria | Go/No-Go | Notes |
|---|---|---|
| IT security policies | Go | SSL encryption, regular audits |
| User data protection | Go | GDPR, privacy by design |
| Secure payment processing | Go | PCI DSS compliant |
| Transparent T&Cs | Go | Clear, up-to-date |
| Criteria | Go/No-Go | Notes |
|---|---|---|
| Site loading speed | Go | Fast |
| Navigation ease | Go | Intuitive, modern design |
| Account management tools | Go | Comprehensive |
| Personalization options | No-Go | Limited |