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Insurance Category Overview

MoneySuperMarket Logo
MoneySuperMarket
86/100 GO
  • FCA, no fines
  • Trustpilot 4.65, App Store 4.75
  • Wide comparison, discounts
  • AI quote engine
  • SSL, 2FA
  • Rewards, guides
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Hastings Direct Logo
Hastings Direct
80/100 GO
  • FCA, no fines
  • Trustpilot 4.15, App Store 4.25
  • Car, home, app
  • App updates
  • SSL
  • Digital docs
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Direct Line Logo
Direct Line
82/100 GO
  • FCA, no fines
  • Trustpilot 4.25, App Store 4.35
  • Car, home, claims service
  • App updates
  • SSL
  • Claims tracker
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AXA Logo
AXA
80/100 GO
  • FCA, no fines
  • Trustpilot 4.05, App Store 4.15
  • Global, car, home, health
  • App updates
  • SSL
  • Health, travel
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Aviva Logo
Aviva
82/100 GO
  • FCA, no fines
  • Trustpilot 4.25, App Store 4.35
  • Car, home, life, app
  • App updates
  • SSL
  • Life, car
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Admiral Logo
Admiral
79/100 CAUTION
  • FCA, no fines
  • Trustpilot 4.05, App Store 4.05
  • Car, home, multi-cover
  • App updates
  • SSL
  • Multi-cover
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Go Compare Logo
Go Compare
78/100 CAUTION
  • FCA, no fines
  • Trustpilot 4.10, App Store 4.20
  • Insurance comparison, rewards
  • Quick quote engine
  • SSL, 2FA
  • Rewards, guides
Read more
Compare the Market Logo
Compare the Market
75/100 CAUTION
  • FCA, no fines
  • Trustpilot 4.00, App Store 4.10
  • Insurance comparison, rewards
  • Quick quote engine
  • SSL, 2FA
  • Rewards, guides
Read more
How We Review Insurance Brands
Price Value
25/25
Premium competitiveness, breadth of cover, included extras. High score for lowest premiums and most comprehensive cover.
Claims Service
20/20
Claims speed and fairness, payout rates, and customer feedback. High score for instant or same-day claims and high payout rate.
Customer Satisfaction
20/20
Trustpilot, Defaqto, and social sentiment. High score for 4.5+ and rapid complaint resolution.
Policy Transparency
15/15
Clear, simple policy wording, no hidden exclusions, and fair renewals. High score for full transparency and customer-friendly renewals.
Digital Experience
10/10
Online account management, app/web portal usability, and features. High score for best-in-class digital tools and accessibility.
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