AXA Insurance Review

79 / 100 GO

About AXA Insurance

One of the UK’s largest insurers, covering car, home, travel, health, and business insurance
FCA authorised and regulated, strong global reputation for claims and customer service
Offers direct and comparison site quotes, with multi-policy discounts
Trustpilot rating 4.1, App Store 4.3 (2025)
UK-based customer support and 24/7 claims helpline
App for claims, policy management, and digital documents

GoNoGo 100-Point Framework Breakdown

Regulatory Compliance

12/12

FCA authorised and regulated, meets all UK compliance for insurance providers.

Customer Satisfaction

16/23

Trustpilot 4.1, App Store 4.3 (2025). Praised for claims and service, some complaints about renewal pricing and digital experience.

Product Value

16/20

Comprehensive cover, multi-policy discounts, competitive pricing, but not always cheapest for all customers.

Innovation

8/12

App for claims and digital docs, telematics, green insurance, but less agile than insurtechs.

Security

9/9

Strong data protection, privacy controls, and secure account features.

Accessibility

8/9

Website and app accessible, but some users report digital accessibility gaps.

Sustainability

4/5

Strong public commitments to sustainability, green insurance, and responsible investing.

Additional Features

6/10

Breakdown cover, legal protection, health and business options, but fewer perks than some rivals.

Key Strengths

FCA authorised, trusted UK and global brand
Strong claims service and 24/7 support
Comprehensive cover and multi-policy discounts
App for claims, policy management, and digital docs
Green insurance and responsible investing

Key Concerns

Not always the cheapest for every customer
Some complaints about renewal pricing and digital experience
Digital accessibility gaps for some users
Fewer loyalty perks than some fintechs or insurtechs

Features

Car, home, travel, health, and business insurance
24/7 claims helpline and UK-based support
App for claims, policy management, and digital docs
Multi-policy discounts and legal cover options
Telematics for young drivers and green insurance options
Health, business, and breakdown cover add-ons

Fees & Charges

Service	Fee
Policy Admin Fee	Up to £30
Cancellation Fee	Up to £50
Mid-term Adjustment	Up to £25

Fees may vary by policy and service. See AXA website for latest details.

App Ratings

Apple App Store

4.3 (2025)

Google Play Store

4.1 (2025)

User Comments

Positive Trustpilot

Great claims service and easy to manage my policies online. Multi-policy discount is a bonus.

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Positive App Store Review

The app is easy to use and makes claims simple and quick. Digital docs are handy.

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Neutral Google Play Review

Good cover, but renewal price was higher than expected and app can be slow.

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Negative Trustpilot

Not always the cheapest and had issues with renewal pricing.

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Negative App Store Review

App sometimes crashes and can be slow to load policy details.

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