Published: 31 May 2025
We’ve all seen them: the 5-star ratings that pop up after you’ve received a service or bought a product. Customer feedback is crucial—but what does a 5-star rating actually tell your company?
From the customer’s side, the score often comes down to a simple question:
Did I get what I wanted or not? That usually means a 1 or a 5. So why not just ask for a Yes/No? At least then, you’d get a clear answer—good or bad, go or no-go—without the confusion of 2s, 3s, and 4s.
But does less really mean more? Not quite.
Objective, specific answers always beat opinion-based ratings. Instead of asking for a vague score, ask clear questions that produce actionable data:
Now, you have three variables that can pinpoint exactly where your process needs work:
If you want feedback that actually helps you improve, move beyond the 5-star rating. Start asking the right questions.
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