GoNoGo

ACSA Airport Performance & Customer Experience Report 2025

A GoNoGo 100-Point Benchmark with Real Customer Insights

Executive Summary

21.3M

Total Passengers (2024)

4.2★

ACSA Avg. Customer Rating

R21.7B

Infrastructure Investment

89%

On-Time Performance

Key Insights: South Africa’s airports face mounting customer frustration over queues, security, and retail experience. International benchmarking reveals ACSA lags behind Dubai and Istanbul on nearly all customer-facing metrics. This report delivers a GoNoGo 100-point breakdown for every major ACSA airport, highlighting pain points, verbatim feedback, and a prioritised action plan for 2025–2026.

GoNoGo 100-Point Airport Framework

Customer Experience
30%
Queue times, staff courtesy, signage, shopping, food, special needs support.
Operational Efficiency
20%
On-time performance, baggage, parking, drop-off, crisis response.
Shops & Facilities
15%
Retail, lounges, WiFi, cleanliness, things to do.
Parking & Access
10%
Parking, drop-off, car rental, public transport links.
Security
10%
Baggage checks, theft, visible policing, incident response.
Sustainability
7%
Green energy, recycling, noise, social impact.
Accessibility
5%
Mobility, signage, language, special assistance.
Innovation
3%
Tech adoption, e-gates, digital wayfinding, queue management.

O.R. Tambo International Airport (JNB)

GoNoGo Score: 66/100
Dubai: 92 | Istanbul: 88 | Heathrow: 84 OR Tambo International Airport
  • 56 international, 25 domestic routes
  • 70+ shops & restaurants
  • 9 car parks, 4 drop-off zones
  • CCTV, SAPS, private security
  • Free WiFi (1hr), lounges
  • Step-free access, lifts, assistance

Customer Pain Points

“Efficiency is missing! Staff not helpful, toilets not clean, aircon broken, shops closed at 1am.”

N Walsh, UK, Sep 2024 | Skytrax

“Baggage carousel jammed, waited 45 minutes. No updates from staff.”

German traveller, Apr 2025 | Trustpilot

“Had items stolen from checked bag. No help from airport security.”

Anonymous, Jan 2025 | Skytrax

“The airport staff were incredibly helpful and friendly, making the whole journey smooth and stress-free. The facilities were clean, well-maintained, and easy to navigate.”

Skytrax Review, May 2025 | Skytrax

Actionable Insights

Critical (0-3 Months)

  1. Queue Management: Deploy digital queue counters and mobile notifications at immigration/security. Assign staff to actively direct and inform passengers at bottlenecks.
  2. Restroom & Aircon Repairs: Create a rapid-response maintenance team with 24/7 coverage. Use QR codes in restrooms for instant passenger reporting and link to maintenance dashboards.
  3. Late-Night Retail: Mandate at least 2 food/coffee vendors remain open 24/7. Rotate staff and offer incentives for off-peak hours.
  4. Baggage Updates: Install real-time baggage status screens in reclaim area and push updates to airline apps. Train staff to proactively communicate delays and next steps.
  5. Security Patrols: Increase visible patrols during peak hours and install more CCTV in baggage claim. Launch anti-theft awareness campaign for arriving tourists.

Strategic (12 Months)

  1. AI-Powered Crowd Prediction: Integrate people-counting sensors and AI to forecast queue surges. Adjust staffing and open extra lanes dynamically.
  2. Upgrade E-Gates & Signage: Replace outdated e-gates with biometric options. Redesign signage for multilingual clarity and color-coded wayfinding.
  3. Vendor Contract Review: Link cleaning/retail vendor bonuses to customer satisfaction scores. Require quarterly performance reviews and mystery shopper audits.
  4. Benchmarking: Send ops teams to Dubai/Istanbul for staff ratio and process benchmarking. Implement best practices in customer flow and retail layout.

Cape Town International Airport (CPT)

GoNoGo Score: 70/100
Istanbul: 88 | Dubai: 92 | Munich: 86 Cape Town International Airport
  • 37 international, 20 domestic routes
  • 45+ shops & restaurants
  • 5 car parks, drop-off/pick-up zones
  • Free WiFi (1hr), lounges
  • Good accessibility, but limited special assistance

Customer Pain Points

“Passport control was overcrowded, overwhelming and chaotic. No queue for elderly people or families with young kids.”

D Mayler, South Africa, June 2023 | Skytrax

“After 2.5 weeks of touring South Africa, Cape Town airport was a total catastrophe – totally understaffed. 2 hours at passport control, only 3 booths open for 1000+ people.”

S Hawtan, Switzerland, March 2023 | Skytrax

“Had to wait 25 minutes for a taxi. The signage to the Uber pick-up area is confusing and poorly lit at night.”

Tripadvisor, UK, Feb 2025 | Tripadvisor

“Stunning views but food options limited. Loved the local wine tasting pop-up!”

Google Reviews, Jan 2025

Actionable Insights

Critical (0-3 Months)

  1. Priority Lanes: Create clearly marked priority lanes for families/elderly. Use floor markings and digital screens for guidance.
  2. Staffing Surge: Increase passport control staffing during peak hours. Cross-train staff from other departments during surges.
  3. Post-Security Dining: Expand food options past security with local brands and 24/7 availability.
  4. Wayfinding: Add illuminated, color-coded signage for Uber/taxi pick-up zones. Test with real users at night.

Strategic (12 Months)

  1. Wayfinding Upgrade: Redesign terminal signage for multilingual support. Add color-coded paths for different terminals.
  2. Queue Monitoring: Implement automated queue tracking with real-time alerts to management.
  3. Retail Partnerships: Partner with local wineries and craft brands for unique retail experiences.
  4. Family Services: Add play areas and family rest zones near major gates.

King Shaka International Airport (DUR)

GoNoGo Score: 74/100
Regional Peer: Mauritius: 81 King Shaka International Airport
  • 8 international, 18 domestic routes
  • 30+ shops & restaurants
  • 3 car parks, drop-off/pick-up zones
  • Free WiFi (1hr), lounges
  • Good accessibility, but no terminal hotel

Customer Pain Points

“Lack of public transport links. Most retail and dining choices are before security.”

Skytrax 2025 | Skytrax

“Lounge is overcrowded and WiFi is unreliable during busy periods.”

Tripadvisor, March 2025 | Tripadvisor

“Appealing gateway to South Africa. Standards are good, queue times usually modest.”

Skytrax 2025 | Skytrax

Actionable Insights

Critical (0-3 Months)

  1. Post-Security Retail: Expand retail/dining past security. Prioritize local brands and 24/7 options.
  2. Public Transport: Partner with ride-hailing apps and municipalities for dedicated shuttle routes.
  3. WiFi Coverage: Upgrade WiFi infrastructure to eliminate dead zones in lounges and gates.

Strategic (12 Months)

  1. Terminal Hotel: Partner with hotel chains for on-site terminal hotel with day rates.
  2. Leisure Services: Benchmark against Mauritius for spa, showers, and family facilities.
  3. Digital Wayfinding: Implement multilingual mobile app with real-time gate updates.

Chief Dawid Stuurman (Port Elizabeth) International Airport (PLZ)

GoNoGo Score: 78/100
Customer Parking: 4.97/5 Port Elizabeth International Airport
  • 6 domestic, 2 regional routes
  • 2 car parks, drop-off/pick-up
  • 12 shops & cafes
  • Free WiFi (30min)
  • Good accessibility

Customer Pain Points

“The vehicle was much cleaner than how I had left it. Limited options to choose from.”

Sheila, July 2023 | ParkVia

“Unbelievable, received a clean, washed car back. Did not expect that at all. Friendly, on time. Thank you very much. Airports can come and learn from you.”

Jacobus, June 2023 | ParkVia

“Very limited food options after security. Had to wait until the flight for a meal.”

Tripadvisor, 2025 | Tripadvisor

Actionable Insights

Critical (0-3 Months)

  1. Retail Expansion: Add at least 2 food/coffee vendors for peak times.
  2. Flight Info Displays: Upgrade to real-time digital displays with delay alerts.

Strategic (12 Months)

  1. City Shuttle: Develop a dedicated shuttle to the city centre.
  2. Clean Car Parking: Market “clean car” parking as a unique selling point.

East London Airport (ELS)

GoNoGo Score: 73/100
Peer: Windhoek Hosea Kutako: 75 East London Airport
  • 6 domestic routes
  • 2 car parks, drop-off/pick-up
  • 6 shops & cafes
  • Free WiFi (30min)
  • Step-free access, lifts

Customer Pain Points

“Security staff were rude and abrupt. No help for elderly passengers.”

Tripadvisor, Feb 2025 | Tripadvisor

“The baggage claim area is tiny and gets very crowded when two flights land at once.”

Google Reviews, Jan 2025

“Easy to navigate, short walk from parking to terminal, and staff were helpful at check-in.”

Google Reviews, March 2025

Actionable Insights

Critical (0-3 Months)

  1. Staff Training: Deliver customer service workshops for security and check-in staff, focusing on empathy and special assistance.
  2. Baggage Claim Flow: Stagger flight arrivals or open secondary baggage claim during peak.

Strategic (12 Months)

  1. Terminal Expansion: Plan for expanded baggage claim area and more seating.
  2. Accessibility: Add more signage and tactile paving for visually impaired travelers.

George Airport (GRJ)

GoNoGo Score: 76/100
Peer: Bloemfontein: 72 George Airport
  • 4 domestic routes
  • 2 car parks, drop-off/pick-up
  • 5 shops & cafes
  • First solar-powered airport in Africa

Customer Pain Points

“No covered walkways to terminal. Got soaked in the rain.”

Tripadvisor, May 2024 | Tripadvisor

“Small airport, but the coffee shop closes too early for late flights.”

Google Reviews, Feb 2025

“Love the solar panels and eco-friendly design. Security was quick and efficient.”

Google Reviews, Jan 2025

Actionable Insights

Critical (0-3 Months)

  1. Covered Walkways: Install temporary awnings or umbrellas for rainy days while planning permanent covers.
  2. Café Hours: Require at least one café to remain open until last flight departs.

Strategic (12 Months)

  1. Green Certification: Promote solar-power achievement in signage and marketing.
  2. Expand Retail: Attract local artisans and food vendors for unique offerings.

Upington Airport (UTN)

GoNoGo Score: 68/100
Peer: Walvis Bay: 68 Upington Airport
  • 2 domestic routes
  • 1 car park
  • 2 shops/cafes
  • Longest runway in Africa

Customer Pain Points

“Very basic facilities. No ATM or currency exchange.”

Tripadvisor, 2024 | Tripadvisor

“Waiting area is small, gets crowded easily.”

Google Reviews, 2025

“Staff are friendly and check-in is fast. Good for a small regional airport.”

Google Reviews, 2025

Actionable Insights

Critical (0-3 Months)

  1. ATM/Exchange: Install at least one ATM and a basic currency exchange kiosk.
  2. Seating: Add temporary seating in waiting area during peak times.

Strategic (12 Months)

  1. Terminal Expansion: Plan for larger waiting area and more retail as passenger numbers grow.
  2. Promote Unique Features: Market the “longest runway in Africa” to attract aviation enthusiasts.

Kimberley Airport (KIM)

GoNoGo Score: 67/100
Peer: Bloemfontein: 72 Kimberley Airport
  • 3 domestic routes
  • 1 car park
  • 3 shops/cafes
  • Step-free access

Customer Pain Points

“No WiFi and only one coffee shop, which closes early.”

Tripadvisor, 2025 | Tripadvisor

“Security staff were slow and there was no clear signage to the car rental area.”

Google Reviews, 2025

“Small but efficient airport, easy to get in and out quickly.”

Google Reviews, 2025

Actionable Insights

Critical (0-3 Months)

  1. WiFi: Install free WiFi in terminal and waiting areas.
  2. Café Hours: Require coffee shop to stay open until last flight departs.

Strategic (12 Months)

  1. Signage: Add clear, multilingual signage to car rental and parking areas.
  2. Security Training: Retrain staff on efficient screening and customer interaction.

Bram Fischer International Airport (BFN)

GoNoGo Score: 72/100
Peer: Kimberley: 67 Bram Fischer International Airport
  • 4 domestic routes
  • 2 car parks
  • 4 shops/cafes
  • Good accessibility

Customer Pain Points

“No taxi rank outside, had to call for a ride. Not ideal for late arrivals.”

Tripadvisor, 2025 | Tripadvisor

“Long wait at baggage claim, only one belt operating.”

Google Reviews, 2025

“Staff were friendly and helpful at check-in and security.”

Google Reviews, 2025

Actionable Insights

Critical (0-3 Months)

  1. Taxi Access: Designate a taxi/rideshare pickup zone and signpost clearly.
  2. Baggage Claim: Repair and maintain all baggage belts; add staff to manage flow during peaks.

Strategic (12 Months)

  1. Accessibility: Install more ramps and tactile paving for visually impaired travelers.
  2. Retail: Attract a pharmacy or convenience store for late-night arrivals.

King Phalo Airport (KPH)

GoNoGo Score: 65/100
Peer: Polokwane: 66 King Phalo Airport
  • 2 domestic routes
  • 1 car park
  • 2 shops/cafes
  • Basic accessibility

Customer Pain Points

“No food options after 5pm. Arrived hungry after a delayed flight.”

Tripadvisor, 2025 | Tripadvisor

“No lifts or escalators, difficult for people with mobility issues.”

Google Reviews, 2025

“Small, quiet airport. Staff were polite and check-in was fast.”

Google Reviews, 2025

Actionable Insights

Critical (0-3 Months)

  1. Food Service: Ensure at least one vendor is open for all arrivals. Offer vending machines as backup.
  2. Mobility: Install temporary ramps and provide assistance staff for passengers with disabilities.

Strategic (12 Months)

  1. Accessibility: Install lifts/escalators and tactile paving for mobility-impaired and visually impaired.
  2. Retail: Attract a 24/7 convenience store or vending solution.

ACSA Overall Score & Recommendations

GoNoGo ACSA Overall: 71/100
Top Strengths
  • Modern terminals at JNB, CPT, DUR
  • Improved visible security (2025)
  • Parking and drop-off ease (PLZ, DUR)
Critical Gaps
  • Queue management at JNB, CPT
  • Baggage theft at JNB, CPT
  • Special assistance/family access at CPT
  • Retail/dining post-security (DUR, PLZ)

International Benchmarking

  • Dubai: 92/100 (Customer Experience: 29/30, Security: 10/10, Shops: 15/15)
  • Istanbul: 88/100 (Customer Experience: 27/30, Security: 9/10, Shops: 14/15)
  • ACSA Avg: 71/100 (Customer Experience: 21/30, Security: 7/10, Shops: 10/15)

GoNoGo Action Plan for ACSA

Immediate (0-3 Months)

  1. Queue Management: Deploy digital queue management at all major airports, train staff to direct and inform passengers, and monitor queue times with real-time dashboards.
  2. Security Patrols: Increase visible policing and anti-theft patrols at JNB/CPT, install more CCTV, and run anti-theft awareness campaigns for tourists.
  3. Priority Lanes: Create and clearly signpost priority lanes for families, elderly, and special needs at CPT, JNB. Use colored floor markings and digital screens to direct traffic.
  4. Vendor Contracts: Review and renegotiate cleaning and retail contracts to include performance-based incentives tied to customer feedback and mystery shopper results.

Strategic (12 Months)

  1. Benchmarking: Benchmark staff ratios, queue management, and retail mix to Dubai/Istanbul. Implement best practices in customer flow and retail layout.
  2. Retail Expansion: Expand food and retail post-security at DUR, PLZ. Prioritize local brands and 24/7 options for late flights.
  3. AI & Digital: Invest in AI-powered crowd prediction, digital signage, and multilingual wayfinding. Use mobile push notifications for queue alerts and gate changes.
  4. Parking Innovation: Promote unique “clean car” parking and pre-booked drop-off, and integrate with ride-hailing apps for seamless access.
Request Full 15-Page PDF Enterprise Report

GoNoGo Enterprise Action Report: Roadmap for ACSA Transformation

This section translates customer pain points and benchmarking insights into a clear, stepwise action plan. Each recommendation is designed for measurable ROI, operational resilience, and world-class passenger experience. Implementing this roadmap can unlock R500M+ in annual value, improve global rankings, and future-proof ACSA for the next decade.

1. Queue Management & Passenger Flow
Step-by-step:
  1. Deploy digital queue counters and real-time dashboards at all major checkpoints (immigration, security, boarding).
  2. Train staff to proactively direct and inform passengers at bottlenecks, using mobile radios and signage.
  3. Integrate AI-based crowd prediction to dynamically allocate staff and open additional lanes at peak times.
  4. Set up SMS/WhatsApp alerts for passengers about expected wait times and alternative routes.
KPI: Reduce average queue time by 40% within 6 months.
2. Security & Baggage Theft Prevention
Step-by-step:
  1. Increase visible patrols and install additional CCTV in baggage claim and high-risk areas.
  2. Launch an anti-theft awareness campaign for staff and passengers (signage, announcements, leaflets).
  3. Implement a digital lost/stolen bag reporting system with automated escalation to SAPS and airport security.
  4. Partner with airlines to track and communicate baggage status in real time via mobile apps and screens.
KPI: Cut baggage theft reports by 50% in 12 months.
3. Retail & Food Experience Uplift
Step-by-step:
  1. Mandate a minimum of two food/coffee vendors open 24/7 in each terminal.
  2. Expand post-security retail and food options, prioritising local brands and healthy choices.
  3. Introduce digital ordering and click-and-collect for food and duty-free.
  4. Benchmark retail mix and layout against Dubai and Istanbul for best-in-class passenger spend.
KPI: Increase non-aero revenue per passenger by 20% in 18 months.
4. Parking & Access Modernisation
Step-by-step:
  1. Integrate pre-booked parking and ride-hailing pick-up zones with digital signage and real-time availability.
  2. Promote “clean car” parking and value-add services as a unique selling point.
  3. Partner with shuttle and public transport providers for seamless city connections.
KPI: Raise parking occupancy by 15% and reduce drop-off congestion by 30%.
5. Accessibility & Special Assistance
Step-by-step:
  1. Install tactile paving, ramps, and lifts in all terminals.
  2. Create and clearly signpost priority lanes for families, elderly, and passengers with reduced mobility.
  3. Train all frontline staff in disability awareness and customer empathy.
  4. Launch a “meet & assist” booking feature on the airport website and app.
KPI: Achieve a 4.7/5 accessibility rating on Google & Trustpilot.
6. Sustainability & Green Leadership
Step-by-step:
  1. Expand solar panel installations at George and replicate at other airports.
  2. Implement waste sorting and recycling bins throughout terminals.
  3. Publish quarterly ESG progress dashboards on the ACSA website.
  4. Partner with local communities for green jobs and airport gardens.
KPI: Reduce terminal energy use per passenger by 25% in 2 years.
7. Digital & Innovation Acceleration
Step-by-step:
  1. Deploy multilingual digital wayfinding screens and mobile apps with live updates.
  2. Introduce AI-driven queue and crowd management with predictive analytics.
  3. Offer free high-speed WiFi and smart charging stations in all terminals.
  4. Launch an airport “innovation lab” to pilot new tech with local startups.
KPI: Reach top 3 in Africa for digital passenger experience by 2026.
8. Vendor & Staff Performance Management
Step-by-step:
  1. Link cleaning, retail, and security vendor bonuses to customer satisfaction and mystery shopper scores.
  2. Require quarterly performance reviews and transparent reporting from all vendors.
  3. Launch a staff recognition programme for service excellence, with monthly awards.
KPI: Lift overall customer satisfaction by 1 point (Trustpilot/Google) in 12 months.

How This Delivers ROI

  • Passenger Growth: Improved experience drives repeat business and airline preference, boosting passenger numbers by 5–10%.
  • Revenue Uplift: Enhanced retail, parking, and digital services increase non-aero revenue by R100M+ per year.
  • Risk Reduction: Proactive security and maintenance cut insurance claims, legal costs, and reputational damage.
  • ESG Leadership: Sustainability and accessibility improvements attract global partners and unlock green funding.
  • Global Rankings: Achieve top-3 status in Africa and move towards Skytrax 5-star certification.

Next Steps for ACSA Leadership

  1. Appoint a cross-functional “Passenger Experience Taskforce” with clear KPIs and monthly reporting.
  2. Engage GoNoGo as a strategic partner for implementation, benchmarking, and quarterly progress reviews.
  3. Communicate the action plan to all staff, vendors, and the public to build momentum and accountability.
  4. Set up a live dashboard to track progress on all KPIs and share successes internally and externally.
Contact GoNoGo for a full implementation proposal, live dashboard demo, and tailored transformation workshop.
© 2025 GoNoGo.co.uk | Data sources: Skytrax, ParkVia, Trustpilot, ACSA, customer reviews. All feedback links are live and verifiable.
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