Tyre Manufacturers Benchmarking 2025

Executive Summary

The global tyre industry in 2025 is defined by sustainability pressures, EV adaptation, and smart tyre technology. While traditional performance metrics remain crucial, manufacturers excelling in sustainable materials, digital integration, and specialized EV compounds are capturing disproportionate market share and commanding premium pricing.

GoNoGo 100-Point Tyre Framework & Methodology

Each manufacturer is scored out of 100, weighted by these eight categories. Scores combine professional test data (Auto Express, What Car?), customer feedback (Trustpilot, automotive forums), safety certifications, and sustainability disclosures. Product-level and application-specific variations are captured where data permits.

Industry Trends & Investment Considerations

• EV Transition: Electric vehicle tyres require specialized compounds, with EV-specific ranges growing 45% in 2024.
• Sustainability Push: Leading brands now use 25-40% sustainable materials, targeting 100% by 2030.
• Smart Tyre Technology: TPMS integration and predictive maintenance driving 12% price premiums for connected tyres.
• Supply Chain Resilience: Manufacturers diversifying from Asian rubber sources, reshoring closer to markets.
• Performance Gap: 18-point difference between premium and budget brands on wet grip performance.
• Digital Integration: Online sales and mobile fitting services growing 28% annually, changing distribution models.
• Regulatory Pressure: EU tyre labelling updates and microplastic regulations driving innovation investment.

Tyre Manufacturer Comparison Table